Vessi Animation: A Fresh Approach to Footwear Marketing

Mateus Morgan's Award-Winning Animation Breathes Life into Shoe Advertising

The Vessi Animation project is a unique marketing tool designed for both website and social media platforms. The team drew inspiration from nature, incorporating elements such as water and clouds to resonate with the lifestyle of the target audience. These elements also highlight the product's features, such as its lightness and water resistance, creating a strong visual connection between the shoe and the consumer.

What sets this design apart from others is its ability to convey the product's characteristics through visual elements. The mood of the animation also communicates a sense of lightness, reflecting the essence of the shoe. The entire project was created using 3D modeling techniques, without the need for scans. The boot was modeled using photographs as a reference, with textures created using leather texture and Photoshop brushes.

The animation was rendered using Redshift and simulations were created using Houdini. The final product was delivered in a 1920X1080 format, suitable for online platforms such as the product's website, Instagram, and Facebook. The aim was to attract attention to the product and generate the necessary sensations without the need for explanatory texts.

The project was completed over a span of two months by a team comprising Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, and Teresa Chan. The team faced challenges in creating the simulations, as they had to perfectly represent elements that are difficult to replicate from the real world.

The Vessi Animation project has been recognized with a Silver A' Design Award in 2022, a testament to its creative and professional excellence. The award is given to designs that demonstrate outstanding expertise and innovation, and that evoke positive feelings, amazement, and wonder. This recognition further highlights the project's success in bringing a fresh and innovative approach to footwear marketing.